Once you have granted permission to access your account data, Penny can use information from your current account and product feed to provide insights and recommendations.
Please note: for Penny to access a product attribute, it must be mapped to a default attribute in the platform. See Understanding input feeds and default product attributes for details on how to set that up.
This page lists every data attribute and piece of information Penny can access. If something is not on this list, Penny does not have access to it at this time.
Own product data
Products
Product Title
Brand
Product Type
SKU
GTIN
ID
Tags
Dynamic tags
Custom attribute: Up to 25 custom group attributes and any custom fields
Whether the product is a master product with variants.
Active Price Strategy
VAT Percentage
Pricing
Price (incl. VAT)
Cost Price (excl. VAT)
Cost Price (incl. VAT)
Gross Margin
Gross Profit
Inventory Value
Market position
Price Position
Price Leader (Shared)
Price Leader (Solo)
Cheapest Price Index
Average Price Index
Stock
Stock Status
Stock Quantity
Quantity
Price strategies
Name
Enabled state
Rule settings and configuration details
Sales history
It requires a sales data integration to access sales data. When you ask about sales, Penny looks at the last 90 days by default unless you specify a different period.
Page Views
Items Sold
Unique Sales
Items Added to Cart
Revenue
Profit
Days on Hand
Last Sale Date
Price history
Daily snapshots of your own pricing data.
Price (excl. VAT)
Price (incl. VAT)
Gross Margin
Price Position
Price Leader (Shared)
Price Leader (Shared) combined
Cheapest Price Index
Average Price Index
Number of vendors checked
Whether your price changed that day
Whether your price increased
Vendor data
Current vendor prices
Domain
Vendor Price
Vendor Price with Shipping
Vendor Price Index
Vendor Price Position
Vendor Price Leader (Shared)
Vendor Price Leader (Solo)
Vendor Price Leader (Combined)
Vendor Stock Status
Vendor Quantity
Source
Last scraped at
Vendor groups
The name of each vendor group and the vendors it contains.
Vendor price history
Daily snapshots of vendor pricing data.
Vendor Price
Vendor Price with Shipping
Vendor Price Index
Vendor Price Position
Vendor Price Leader (Shared)
Vendor Price Leader (Solo)
Vendor Price Leader (Combined)
Vendor Stock Status
Vendor Quantity
Vendor Buy Button
Last scraped at
Note: The vendor buy button is only available on marketplace feeds.
Context Penny always has
Input feed name
Currency
Region
Current date and time
Display names for custom attribute fields