Value packs can be used to offer customers a better deal by combining a primary product with additional items. A value pack typically includes a main product together with accessories or complementary products that increase the overall value of the offer.
In PriceShape, the products included in a value pack will still be shown as individual products in the product list. To work with them as a group in a price strategy or the product list, you can use a Custom label, tags, or another attribute that identifies them as a value pack. This allows you to filter and apply a price strategy to the value pack products.
You can create a price strategy that follows the market price of the primary product and automatically adds the calculated value of the additional items included in the value pack.
Example of a value pack
Consider the following example.
Primary product:
Camera
Additional products included in the value pack:
Camera bag
SD card
Extra battery
Together, these additional items add a value of 60 € to the camera.
When configured in PriceShape, the price strategy will follow the market price of the camera and add the defined value of 60 € for the included items.
How value packs are identified
To identify and work with them as a group, the products must share an attribute that allows them to be filtered.
The most common approach is to use a Custom label or tags that mark the product as a value pack.
You can identify value pack products using one or more of the following attributes:
A Custom label/tag that marks the product as a value pack
A product title that includes wording such as Camera Value Pack 1
A product type, such as a Value pack
These attributes allow you to search for and filter the value pack products when creating a price strategy.
Before creating the strategy
Before you configure the strategy, ensure the following information is available:
The GTIN/EAN of the primary product (the product that vendors are selling individually).
A Custom label/tag or other filter option that identifies the value pack product.
Determine a realistic value for the included products (for example, €60).
This value represents the total worth of the extra items included in the value pack and will later be added to the market price of the primary product.
The GTIN/EAN is important because PriceShape uses it to identify and compare vendors' prices for the primary product.
How to create a price strategy for a value pack
Step 1: Navigate to price strategies
Go to Price strategies in the left-hand menu.
Click New strategy.
Step 2: Filter the value pack product
In Step 2 – Product selection, add a filter so the strategy only applies to the value pack products.
Click Add filter.
Select the filter type that identifies the value pack products (for example, Custom label).
Enter or select the value that marks the product as a Value Pack.
This ensures the strategy applies only to products in the value pack.
Step 3: Define the price strategy behavior
In Step 4 – Price configuration, configure the strategy so that the value pack price follows the market price of the primary product.
Use the dropdown fields in the Price configuration section and set the following:
In the first dropdown, select “Go higher than.”
In the second dropdown, select “Price - Vendor.”
In the third dropdown, select “of the cheapest.”
This configuration means the strategy will use the price from the cheapest vendor in the market as the base price.
Step 4: Add the value of the included products
When you select “Go higher than” or “Go lower than”, an additional field called “vendor by” appears in the price rule.
In this field:
Enter the value of the additional products included in the value pack.
Select "amount ($)" in the value type selector (the currency icon).
Example:
Enter 60 and select "amount ($)".
This increases the new price by 60 €. The value pack price will therefore follow the market price of the primary product and automatically add the value of the included items.
Result of the strategy
Once the strategy is active:
PriceShape monitors vendors' prices for the primary product.
The system follows the cheapest competitor's price.
The strategy adds the defined value of the additional items on top of that price.
This allows you to stay competitive on the main product while ensuring the value pack still provides a meaningful deal for customers.
Need help?
If you need assistance setting up your strategies, please contact your Customer Success Manager. They will be happy to help guide you through the process.