Gross Profit:
Sales price excl. vat - Cost price excl. vat
Gross Margin:
(Sales price excl. vat - Cost price excl. vat) / sales price excl. vat * 100
Average Price (pr. product):
The sum of vendor prices/count of vendors
Sales data
Revenue
Revenue is the total amount of money your company earns from selling its products or before any costs or expenses are taken into account.
= Price * items sold ( It is revenue incl. and ex. VAT)
Days on hand
Days on Hand is a metric that shows how long your current inventory will last based on recent sales. It helps you understand how many days you can continue selling at the current pace before you run out of stock.
= Stock Quantity / average Items Sold last period
Conversion Rate
Conversion rate shows how many people take a specific action compared to the total number of visitors or users. In most cases, it tells you how many people actually bought a product after visiting your website or viewing a product.
= (uniqueSales / pageviews) * 100
Average conversion rate for a period
= (sum(uniqueSales)/ sum(pageviews))*100
Cart Conversion Rate
Cart Conversion Rate shows how many people who added a product to their cart actually went on to complete the purchase. It's a useful way to measure how well your checkout process is working.
= (uniqueSales / itemAddedToCart) * 100